Tuborg Ad Shanghai

While working in the wild world as a freelance for hire. I was able to work on some amazing projects. None was more amazing than getting the chance to sit on the Art Directors Chair for a Danish Beer Tuborg. This was an Ad spot for Shanghai.

This Freelance gig led to a large User Research endeavor to better understand the drinking habits of the 18-30 Demo in China. I lead a team of Researchers in conducting ethnographic research and Diary Studies.